United States manufacturing firms turn their attention to the metaverse

United States manufacturing firms turn their attention to the metaverse - African News - News

The Industrial Metaverse: A Game Changer for United States Manufacturing Firms

Manufacturing industries in the United States are experiencing a significant shift in their approach to production cycle challenges, with an increasing focus on the industrial metaverse. According to a report published by the World Economic Forum (WEF) on March 12, 2023, an astounding 92% of United States manufacturing executives are actively considering ways to integrate the metaverse into their operations (Source). Based on surveys conducted among the 100 largest companies from ten industries, the report reveals that each executive is investigating an average of six potential use cases for the metaverse within their organizations.

Motivations Behind Industrial Metaverse Adoption

The manufacturing sector is undergoing a transformation in response to the ongoing impacts of the COVID-19 pandemic. As stated in the WEF report, “Amid recovery from the COVID-19 pandemic, a series of technological, macroeconomic, societal, and business-to-business (B2B) customer trends are accelerating and converging to create new challenges and opportunities for growth in the industrial sector” (WEF, 2023, p. 4). To remain competitive and resilient in this evolving landscape, manufacturing companies are exploring the industrial metaverse as a means to streamline production cycles, enhance efficiency, and achieve cost-effectiveness through predictive forecasting methods.

Virtual Models and Simulations

One prominent application of the industrial metaverse is the use of digital twin technology, where virtual models represent physical objects. Amazon, a US firm, is utilizing NVIDIA Omniverse cloud services platform to perform simulations aimed at optimizing warehouse design and robot workstations (TechCrunch, 2023). Mercedes Benz is also leveraging this platform for designing manufacturing assembly facilities.

Moreover, Nokia, a telecoms infrastructure firm, is exploring the metaverse’s potential in Australia to support Cessna aircraft technicians at remote airports (The Australian, 2023). The industrial metaverse is applicable across the entire product life cycle, including pre-production, production, and post-production stages.

Challenges and Opportunities in Metaverse Adoption

The adoption of the industrial metaverse encompasses tasks such as product and service design, process simulations, plant design and management, and product testing and quality assurance. While the potential benefits of the industrial metaverse are becoming increasingly apparent, some companies remain hesitant about continued investments due to emerging technologies like generative artificial intelligence (ai).

A recent decline in metaverse investments has been attributed to concerns that generative ai may overshadow the metaverse’s potential. However, despite observed efficiency gains in sectors adopting the metaverse, discussions surrounding its potential negative impact on industries like the creative arts sector and challenges related to intellectual property (IP) rights management continue to be pressing concerns.

Addressing Challenges in the Industrial Metaverse

On March 8, 2023, researchers from the United Kingdom emphasized the importance of implementing strategies to address enforcement and governance of IP issues in the metaverse (Source). They highlighted the challenges posed by blockchain technology’s resistance to change or correction in managing and updating IP rights flexibly.

As the industrial metaverse continues to gain traction, discussions surrounding emerging technologies like generative ai and governance of IP rights in the metaverse will remain critical areas of development for manufacturing firms seeking to adopt this transformative technology.

In conclusion, the industrial metaverse represents a promising solution for United States manufacturing firms as they navigate the evolving landscape of production cycle challenges in a post-pandemic world. While adoption is on the rise, considerations around emerging technologies and IP rights management remain essential aspects of this dynamic development.


  • TechCrunch (2023). Amazon is using NVIDIA’s Omniverse to optimize its robot workstations and warehouse design. [contact] Available at: / [Accessed 18 Mar. 2023].
  • The Australian (2023). Nokia explores metaverse use in Australia. [contact] Available at: [Accessed 18 Mar. 2023].
  • World Economic Forum (2023). Navigating the Industrial Metaverse: A Blueprint for 2024. [contact] Available at: [Accessed 18 Mar. 2023].