Paris Hilton’s metaverse generates $60m in media adverts

Paris Hilton’s metaverse generates $60m in media adverts - Industry News - News

Paris Hilton’s Virtual Fortune: A Game-Changing $60 Million Haul in Roblox

The digital world has been set ablaze once again by media powerhouse Paris Hilton, but this time she’s raking in the big bucks without the usual billboards or TV spots. Hilton’s latest venture into Roblox, the immersive “Slivingland” experience, has generated a staggering equivalent of $60 million in traditional ad dollars. That’s right; without plastering her image on every corner of our cities, she has managed to captivate the attention of over 3.2 million users from August 2023 to February 2024.

Understanding the Virtual Goldmine

Let’s delve into the intricacies of how Hilton’s digital empire has amassed such impressive figures. Partnering with her powerhouse, 11:11 Media, and the brilliant minds at metaverse research think tank Geeiq, they have conducted an in-depth 42-page analysis of Roblox’s advertising prowess. For those unfamiliar, Roblox is not just a simple contact hangout; it boasts over 71 million daily visitors as of the last quarter of 2023, and with a reported revenue surge to $2,799.3 million in 2023, this platform is far from just playing games.

Slivingland’s Virtual Triumph

Slivingland, which took a 2.6% slice of Roblox’s total media equivalency pie last year, achieved such success through a highly effective TikTok campaign that went viral. The experience was carefully crafted as an endless party spot for Hilton fans worldwide, emphasizing fashion since avatar customization is a key attraction on Roblox. This focus aligns perfectly with the community’s appetite for self-expression and personal freedom.

Monetizing the Metaverse

During a two-month window at the end of 2023, Slivingland sold nearly half a million emotes for 100 Robux each (Roblox’s currency). With 100 Robux equating to approximately $1.25, the financial possibilities become evident. Though Hilton’s exact share of these sales remains undisclosed, it’s safe to assume that substantial revenue is being generated.

Beyond the Virtual Limelight

Paris Hilton is no stranger to Roblox. Back in October 2021, she launched “Paris World” on the platform and was crowned the “Queen of the Metaverse” by CNN in a candid interview. Eager to expand her digital domain, she introduced a romance-themed venture, “Parisland,” in The Sandbox just in time for Valentine’s Day 2023. Pitched as a hybrid of VR dating and reality TV dating shows, Parisland blended the lines between digital and physical interactions in ways only Hilton could envision.

Metaverse Influence Beyond the Virtual Realm

This metaverse maven’s influence extends beyond just creating immersive experiences. In September 2023, Hilton’s 11:11 Media teamed up with prominent investors like Andreessen Horowitz to invest $54 million into Story Protocol, a blockchain initiative aimed at revolutionizing intellectual property ownership in the digital age.

Paris Hilton’s success story in the metaverse serves as a testament to the potential of digital playgrounds like Roblox, proving that they are not merely kid stuff but lucrative platforms for businesses and creators alike. Stay tuned as we continue to follow Hilton’s footsteps in the virtual realm.

Source: Cointelegraph

Further Reading

US Firms Trooping into Metaverse