Title: The Mobile-First Metaverse: Embracing the Global Smartphone Trend and African Opportunity
The global trend of smartphone usage has seen exponential growth since 2014, with a Statista report projecting that this number will surpass 6300 million by 2029 (
Image from Statista). In the US alone, over 97% of teenagers have access to a smartphone at home (
Image from Statista).
This mobile revolution extends to the African continent, where the smartphone market is experiencing rapid growth and is projected to reach $41.1 billion by 2024, growing at a rate of 6.87% between 2024 and 2028 (
Image from Statista). With this increased connectivity, it is no surprise that the crypto market revenue in Africa alone is expected to reach an impressive $653 million by 2028.
The Mobile-First Opportunity for the Metaverse
As more and more people gain access to smartphones, particularly in emerging markets like Africa, it is essential for metaverse and blockchain startups to prioritize creating inclusive and immersive mobile experiences. The phrase “The metaverse is a mobile-first solution” has been repeated time and again, yet many startups seem to overlook this critical fact.
Africarare’s Mobile-Driven Metaverse: Ubuntuland
The opportunity presented by the increasing smartphone usage and crypto market growth in Africa is significant. Africarare, a forward-thinking company, is designing a mobile-friendly metaverse to cater to the broader youthful demographics in Africa. By leveraging mixed reality and ai technologies, Africarare is creating a transformative platform to connect the African continent with the metaverse and contribute significantly to the overall global ecosystem.
This new metaverse, named Ubuntuland, brings together African creativity and heritage in a 3D world where users can engage in various activities, including entertainment, retail, wellness businesses, and more. Users can create, trade, and showcase their digital assets as NFTs within Africarare’s marketplace (
Image from Africarare). By focusing on a mobile-friendly design, Ubuntuland allows users to access the metaverse on the go, making it more accessible and inclusive for the broader audience.
Conclusion: Bridging the Gap with a Mobile-Friendly Metaverse
The growing global trend of smartphone usage and its impact on emerging markets like Africa present an excellent opportunity for metaverse and blockchain startups to create immersive, inclusive mobile experiences. By prioritizing a mobile-first approach like Africarare’s Ubuntuland initiative, these startups can make the metaverse more accessible and engaging for users in Africa and beyond.
Ubuntuland aims to bridge the gap between the physical world and the metaverse, bringing people together through its innovative features like NFT integration and user-friendly interface (
Image from Africarare). By making the metaverse accessible to a broader mobile-first demographic, we can ensure widespread adoption and growth of these innovative technologies.
